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Business marketing 101: How to choose the right shopping bag to create a positive brand perception

Since no one knows your business better than you, no one else can ever be in a better position to choose the best-suited shopping bag for your business. It may seem like a minor decision, but in hindsight, appropriate bags are an absolute essential to represent your business model. One of the leading non-woven bags manufacturers in Delhi, Zedpack has curated a list of top 3 questions that you must ask yourself before taking the final decision:

  1. Which bag suits my products the best?

Before you take into consideration the different options available, like a paper carry bag, reusable nonwoven bag, plastic shopping bag, or premium laminate gift bag, you need to reflect upon how to package the products your customers buy.

Consider the size and weight of your product. Sleek paper bags can be used for lighter products, however, they fragility makes them a strict no for heavier products. On the other hand, non-woven bags form a better choice due to their varied shapes, sizes, and designs, combined with their durability and strength.

Bags that suit your products the best generate a positive perception about your business in the minds of the customers.

  1. Do the bags I choose affect my business marketing?

Choosing the right bag for your business is an important marketing and branding strategy. It requires more thought than usually expected. According to Zedpack, customizable non-woven bags in your company colors is a cost-effective option for promoting your brand and marketing your business.

Non-woven reusable shopping bags deliver your promotional message for a long time due to their longevity. Reusable and durable non-woven bags keep the message going long after customers walk out of your store carrying them. While buying reusable non-woven bags, keep in mind that if you get the right size, it will be used repeatedly.

  1. Which bags are the best for the environment?

Most businesses today are environment-conscious. If yours isn’t yet, you need to decide upon a standpoint on the environmental effects of products. Zedpack suggests using nonwoven bags for your brand since they are made from recycled material and can be recycled again. They are less likely to be thrown into a landfill, and they burn without leaving any harmful residue. Using non-woven bags isn’t just good for the environment; it also creates a positive image for your business as an eco-friendly brand.

We hope the above-listed questions by Zedpack will help you choose the right shopping bag for promoting your business. Don’t forget to share your experience in the comments section!


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