Blog Hour

Virtual reality travel: Bringing destinations to you at a tap!

Virtual reality is a robust technology taking over every aspect of our lives. Spreading like a wildfire, every industry is trapped under its dominance and travel industry is no different. From choosing your travel destination, to hotel selection or even booking a flight, travel industry is hard-hit by digitization.   

Seeing the favorable drift of the customers, destination marketers have recently leveraged the new technology to make it an inevitable part of travel experience. With VR, the customers are looking to buy experiences now, than products, and marketers are leveraging just that, to give them a taste of what the whole service would look like

Companies like Thomas Cook, Quaqua have been primary introducers of virtual travel in India, presenting simulated tours for their clientele. With the motto of ‘see before you go’, Quaqua is bringing AI and ML to the travel industry.

Through effective use of VR, the process of customer seeking data before making a purchase decision, can in fact, be shortened. “Before travelers just had a brochure or information on the website to inform their choices. VR allows them to get a true sense of the hotel and the excursions they can go on–it’s been a real game changer for us,” says -Marco Ryan, Chief Digital Officer, Thomas Cook.

For all those of you wondering how would virtual reality travel looks like? Here’s a little glimpse:

Explaining the ideology behind Quaqua, Purav Shah, Founder and CEO, says,” There is so much information online that it is overwhelming to find the right information or the right experience. Why can’t there be a platform that delivers infotainment for travel and tourism? And this is where Quaqua comes in. It is built for anyone who needs the inspiration to travel or thoroughly research a destination before they go or compare attractions and activities before they book. ‘See before you go’, it is as simple as that”.

The travel sites are bringing forward a completely new and immersive experience, changing the dynamics of the industry. Virtual reality travel is a repository of attractive information, leading to faster decision-making, better customer-engagements and higher conversions.

Here’s what you can expect different with virtual travel:

  • Experimental maps- Routing your travel, and mapping your entire journey
  • Real-time travelogue for flights, hotels, travel (personalized feed also created)
  • Travelers can also review their travel memories when they come back from the virtual tour

VR travel is the new- age itinerary not just focusing on curation, but also engagement. It gives you a chance to see and feel your entire trip before actually going!

Recent Posts

The Flood Situation in India: A 2024 Overview

The 2024 monsoon season has brought widespread flood in many parts of India, severely impacting…

6 days ago

Hathras Tragedy: Stampede at Spiritual Gathering Claims over 120 Live

Recent news from Hathras highlights one of the most prominent incidents: the tragic stampede at…

7 days ago

Sony Calls Off $10 Billion Merger With Zee

Sony blames Zee for not meeting conditions within the deadline and initiates arbitration proceedings seeking…

2 weeks ago

Kallakurichi Hooch Incident: 61 Lives lost

After drinking poisonous liquor in Tamil Nadu's Kallakurichi district, more than 60 lives were lost,…

3 weeks ago

What to Do After an Accident – The Seven-Steps Guide

Let us admit one simple fact: as car owners, we are constantly worried about getting…

1 month ago

Katchatheevu to Coco Islands, The Story of India’s Giveaways

The Katchatheevu island issue is back in the limelight after PM Modi mentioned it in…

3 months ago