Fashion Hour

This new Indian Skin Care brand is setting trends in the Beauty Industry!

Beauty Industry has welcomed a new trendsetter in its ballpark that’s making headlines within a few days of its launch – Minimalist. A brand synonymous with Transparent Beauty, Minimalist is quickly topping the ‘must-have’ charts of beauty bloggers across India.

Minimalist strikes to the customers through a transparent yet a rather interesting approach. The brand motto is “Transparent Beauty” and it is famous for honesty which is clearly depicted by its strong statement– “Nothing is chemical-free”. This brand has not only ditched the fancy names but also steered clear of claiming to be chemical-free. Their philosophy is one such where they also mention that water is a chemical, therefore, nothing is chemical-free. Interesting, right?

Their skincare products are not only effective but also quite intriguing. So, good luck trying to pronounce some names in the first go. Without further ado, let’s take a look at the product range that every single one of you must stock up on to achieve your skin goals!

Salicylic Acid

Yes, an acid for your face. These are the good acids, of course. Salicylic acid is known for its pore cleansing and acne-treating qualities. It works like a shield against stubborn acne. Apart from treating acne, this acid is also effective for treating oily skin.

AHA 25% + PHA 5% + BHA 2%

This peeling product works like a magician for your skin. Providing multi-level exfoliation and giving you a healthy, clean and plump skin along with soothing peeling solution formulated with Turmeric Extract and Aloe juice to calm skin irritation commonly associated with the peeling.


Everyone knows how important moisturizing is for the skin and there is no better product for moisturizing your skin than Minimalist’s Squalane. This product is a very lightweight moisturiser that naturally seals in moisture and significantly reduces trans-epidermal water loss in cases wherein the skin barrier is disrupted. Bonus point: It’s also non-sticky and non-comedogenic.

Even though some of the Minimalist’s products are made using active ingredients, they have only used the things that are necessary for the skin. This makes the products Fragrance, Silicone, Paraben, Oil, Cruelty & Alcohol-Free

The global skincare market is highly competitive with large multinational corporations dominating it. There is a rise in awareness regarding the various benefits of using personal care products, which has resulted in a rise in sales. With innovation being the only constant, skincare brands like Minimalist have made their mark in the market without having to compete with other brands. The brand instead promotes clean and transparent beauty in terms of the ingredients and honesty. The Beauty industry is sure to welcome ‘Minimalist’ with open arms, are you.


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