The ninth edition of Vibrant Gujarat Global Summit 2019 was a true representation of the ‘Make in India’ initiative by Prime Minister Narendra Modi. Seven well-known fashion designers including Namrata Joshipura, Payal Jain, Rahul Mishra, Anju Modi, Gaurang Shah and Rajesh Pratap Singh took Indian traditional dresses to another level.
Fashion Design Council of India (FDCI) – the organization behind the summit, has always been proactive in promoting ‘Make in India’, and gave Indian textile a pedestal to reach the world in all its glory. The initiative has also been a key factor in bringing Indian handlooms and textile market to the forefront.
Acting as an extended arm to the vibrant fashion that India has, the creations by these designers were an ode to the style that represents India. Vibrant Gujarat Global Summit 2019, which happened at the bank of river Sabarmati witnessed the signature styles of all the fashion designers fused with India’s rich culture and energetic traditions.
FDCI President Sunil Sethi said, “We are delighted to be back in Ahmedabad for such a major event, after three amazing shows in this city in the past.”
Anju Modi, who was also the designer for the costumes of the super hit Bollywood movie, Bajirao Mastani, showcased her collection “Raas Leela”. She chose Banarasi brocade and matka silk along with gold foil print, gota patti work and zardozi embroidery techniques. Her designs were inspired by Ajanta paintings which she brought to life on Kanjeevaram weaves.
Namrata Joshipura, who was also named as the ‘Designer of the Year 2013’ Elle Magazine brought to the ramp contemporary silhouettes with traditional brocades. The White Blanc collection by Jain had tone-on-tone usage of chikankari, applique, resham embroidery, mirror-work, mokaish, zardozi and glass beading on silk jamdani, khinkhab, chanderi and katrua.
Rahul Mishra brought a touch of traditional with Lucknow’s chikankari in his collection called “Charbagh” at Vibrant Gujarat Global Summit 2019. Pratap Singh showcased Khadi from Gujarat and Rajasthan mixed with ikat, and Shyamal & Bhumika named their collection “Vayanti”, which had the usage of exquisite brocade from Gujarat.