Bon Appétit

Tracing the legacy of Rice with Shri Lal Mahal Group — India’s oldest staple rice brand

More than a mere mode of business, agriculture is a ‘way of life’ in India. Apparently because people in India associate food with emotions, nourishment and care and more than just feeding and survival. On that note, the trust and the promise of flavour makes for a strong take for any food brand in the country.

One of the crops that enjoys being the staple diet of millions of Indians is rice. Growing, selling and eating rice is an integral part of the country’s culture – associated with tradition, feasts and other characteristics of Indian culture, despite of its variety. Due to its basic life-sustaining qualities, rice also holds great spiritual and ritual significance in India.

With Asia being the largest producer and consumer of rice, a rice brand’s trust and presence in the market are perhaps the only markets for growth and market dominance. . And from the  pool of manufactures and exporters of rice across the globe, a star Trading House, Shri Lal Mahal Group has created its own separate niche in the rice industry as well as carved its position as one of the biggest exporters of rice from India.

Shri Lal Mahal Group is perhaps the paragon of rice in the country.  Producing premium quality of rice, Shri Lal Mahal Group has an experience of over 100 years and has emerged as the leader in basmati rice business. The brand is one of the oldest and most trusted rice brand in the country with significant national sales and a brand association with quality. Having a major share of the Basmati and non-Basmati export pie, it is one of the largest exporters of Basmati and non-Basmati rice from India. Shri Lal Mahal is also the first exporter to have exported 5,000 MT of Basmati Rice for the first time from India to Europe, in the year 1978.

The company has also kept with the times by offering a large variety of rice like, Brown rice for the more health-conscious, sugar and fat-free basmati varieties for the urban rice-gorgers and even non-basmati rice for the ones less smitten by the length of a rice grain.

The company’s quality has also forged its formidable presence in countries like Europe, USA, Canada, Australia, South East Asia, and the Middle East – where consumers of the crop prefer high quality rice for consumption. Moreover, they also have a significant presence across various parts of the globe, including Geneva,  Singapore, Dubai, Mauritius, Saudi Arabia, Nigeria and Oman – distributing quality rice of different varieties.

Steadily moving on a high growth and sustainable curve, Shri Lal Mahal Group has emerged as a multinational corporate house. Moreover, its commendable success in both the domestic as well as overseas markets has created a benchmark for Indian agro-manufacturers to rise to – both in terms of consistent quality and the trust reflected by Indian consumers.

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