Food Sponsors, Haldirams and Mother Dairy bringing something new in IPL 2016

The cricket fever never left the country as the IPL approached on the door for the ninth time and T20 World Cup just got over. New matches, new teams, new players but that old excitement is more than ever. Chennai Superkings and Rajasthan Royals are suspended and Gujarat Lions will complete the place of amazing 8s with Rising Pune Supergiants. These two are the new editions after Sunrisers Hyderabad, Kochi Tuskers Kerala and Pune Warriors India, where the first one is actually the transformation of Deccan Chargers under different owners. The last two teams were dissolved after one and three years of their respective entries.

The opportunities that these teams got to showcase their talents are unlimited and sponsors are not lagging behind to acknowledging the same. Now look at old team Delhi Daredevils and new one, Sunrisers Hyderabad, where Mother Dairy jumped in the field for the first time while supporting the former, Haldirams Nagpur, on the other hand, came up with off-field snacks’ stalls and cricket signed merchandises for the latter team’s fans.

The Managing Director of Mother Dairy, S Nagarajan said, “This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today’s generation.”Official Food partner of Sunrisers Hyderabad, Haldirams is happy to set food stalls at all the locations, where Sunrisers Hyderabad will battle against other teams and these locations would be Nagpur, Hyderabad, Pune, Raipur and Rajkot. Haldirams is also going online for the promotion of its teams like running contests on social media and giving away merchandises signed by cricketers to the IPL fans.

The official spokesperson of Haldirams Nagpur said, “IPL is not only an opportunity for young cricketers to showcase their cricket skills but it also is an opportunity for supporters like us, who are always ready to give them moral support and keep their fan base happy doing the needful and Haldirams is doing it by distributing SRH merchandise.”

Now, with all possible support of numerous brands with each team, let’s see who wins the ultimate League.




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