When talking about property purchases, and searching through various portals, OLX might not be your first referential choice. However, the opinion is about to change as the company is strongly moving towards making its space in the real estate market.
India’s largest online marketplace for goods and services, OLX already serves the real estate segment but is now aiming at strengthening it.
Experiencing a strong business growth in 2018, real estate led the company towards larger revenues through its 40 million monthly active users. The company is accommodating to the increasing property demand, and it has observed one in every five users on the platform to visit the real estate section.
OLX has also dedicated R&D for the vertical to find various factors that motivate buyers, prompting property purchases. OLX-Kantar TNS study highlights that “four out of every five people trust online property sites to search for information and leads on homes”. Also before purchasing a property, prospective buyers visit at least 10 listed properties over the internet, on an average.
The company aims at capitalizing the present conducive real estate market, which is due to fall in property prices coupled with instant availability of funds.
OLX has witnessed an increase in average ticket size of projects listed on its platform from Rs 20 lac to Rs 2 crore, and also discloses its business plans to expand to 25 cities in India. It is currently planning to increase its sales team by two-folds.
OLX has seen twice as spends by business listing in 2018 than 2017, confirming that OLX is a favored marketing channel for the real estate industry.
Commenting on the occasion, Sunny Kataria, VP, Real Estate Category, OLX India said, “After having built a deep understanding of the market, we are focused on transforming the way consumers and sellers, buy and sell real estate online. 2018 was a significant year for OLX Real Estate in which we doubled performance especially in terms of our revenue and significantly scaled the number of users across the category. “
As OLX looks forward to strengthen its real estate vertical, they are scaling their presence looking at the promising market conditions.