NBA and smart TV platform VIDAA announce multiyear partnership

The National Basketball Association (NBA) and VIDAA USA, Inc. today announced a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform. Beginning with the 2020-21 NBA season, more than 20 million users of VIDAA-enabled smart TVs across Africa, Asia-Pacific, Europe, Latin America and the Middle East will be able to purchase NBA League Pass and watch hundreds of live NBA games each season through the VIDAA platform.

In relation to the 2019-20 NBA season restart, VIDAA will head promotional campaigns for Hisense and Toshiba clients in Argentina, Australia, Croatia, the Czech Republic, India, Israel, Mexico, Russia, Serbia, Slovenia and South Africa, including offers for selecting NBA League Pass membership passes.

“I am pleased that we collaborated with the NBA since it is one of the most popular leagues in the world,” said Guy Edri, EVP of Business Development for VIDAA platform.  “Our mission is to bring the finest sports entertainment – both global and local – to fans at the touch of a button.  We will enable the best experience for our consumers and NBA fans in every corner of the world,” he added.

“We’re excited to offer NBA League Pass to VIDAA subscribers and provide another platform for our international fans to experience the excitement of NBA basketball,” said NBA SVP, Global Media Distribution and Business Operations, Matt Brabants.  “VIDAA’s vast reach and strong commitment to promoting NBA League Pass will help us continue to grow the game of basketball in priority markets around the world,” he added.

In January, VIDAA also announced the global launch of its revamped version, including another UI and the integration of content providers, putting the client and their propensities at the focal point of the TV experience. The platforms include optimal client management, advertising and billing system, which makes for an enhanced client experience and gives clients a more direct method of getting access to an enjoyable content.


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