Rana Kapoor’s Yes Bank Participated in the UDAAN scheme for J&K youth

Jack Wilson

, Media

Notwithstanding the fact that Kashmir has been a state of longstanding political and social upheaval, the main economic drivers of Kashmir has been handicrafts, handloom, tourism and horticulture. But within the post-independence socio-economic scenario, making growth and development in this bountiful mountain state has been rather tough. This has made Kashmiri youth prone of lack of steady job opportunities in corporate India, all owing to little or no interaction with the outside world.

Under the Power of Project Udaan

Hence, the idea of Project Udaan was conceived. Project Udaan, a power-packed initiative between NSDC – Government of India and corporate body of CII, is driven by the aim of putting wind beneath the wings of Kashmiri youth for them to join the mainstream corporate India. It’s a unique partnership to redefine the landscape of skills of employment in Jammu and Kashmir, all backed with an action-oriented agenda. Giving the power of hope and dreams to young students of, this initiative aims to reignite their aspirations and ambitions by contributing to an economic environment conducive to sustainable growth.

YES Bank’s Contribution to Project Udaan

YES Bank, India’s fourth largest private sector bank, had successfully launched the 2nd Edition of YES Udaan. A growth momentum packed project, Udaan is a Five Year Project launched in 2013 by the Ministry of Home Affairs and the National Skill Development Corporation (NSDC), which has been doing a fantabulous job of providing training and employment opportunities to the youth of Jammu & Kashmir along with its rooted association in the corporate sector.

Under the umbrella of YES BANK’s Responsible Banking commitment towards Skill development, the bank has been stickler for ideologies of Capacity and enhancing Employability under the gamut of this initiative. Just within a year of its launch, YES BANK received an overwhelming response from the youth of Jammu & Kashmir, where they received over 650 applications for Traineeship under YES UDAAN Program. Out of these 650, chosen 40 trainees were selected to undergo a rigorous three-month customised “Certification in Banking Fundamentals” program anchored by YES SCHOOL OF BANKING (YSB), the Learning & Development unit of YES BANK.

Rana Kapoor, CEO and Managing Director at YES BANK, remarked, “YES BANK, in its 10th year of Institutional Excellence, has steadily evolved its institutional character as the ‘Professionals’ Bank of India’. We aim to foster young leadership by offering them challenging opportunities. And we firmly believe that YES BANK is not just a great place to work, but an opportunity for entrepreneurial professionals to carve a career, pursue their dreams and own their future!”

YES Bank has not only been successful in finding the talent, but also carving a career for them by successfully placing them in responsible positions within the bank.


Porject Udaan – A Collective Force of Hope Momentum


Establishing Project Udaan as a trusted partner of success and happiness, as of now, Project Udaan has been successful in giving jobs to more than 5,000 youth from Jammu and Kashmir within globally acclaimed Indian companies, such as Tata Consultancy Services, Wipro, Bharti Infratel Limited, TENVIC, a division of Anil Kumble Sports Promotion; Fidelis Corporate Solutions; MTC Mount Talent Consulting; and Manpower Group and Accenture.

Along with Rana Kapoor’s Yes Bank, more than 54 companies have already committed to train nearly 68,738 graduates and post-graduates in Jammu and Kashmir over the next span of decade

YES Bank backed under the guidance of Rana Kapoor’s has always been passionate about providing reliable job opportunities in India’s dynamic ecosystem of business enterprise. Armed with an aim to accelerate the momentum of meaningful progress with optimistic action, YES BANK has been weaving sagas of hope and a renewed vision under the shining light of Project Udaan scheme.


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