Looking for hassle-free, luxury interiors? Take a trip to Focus Frame


News Hour Team

, Real Estate

The idea of a lavish lifestyle has percolated down to all areas of our lives and what better way to showcase it than through an elegantly furnished home. Today’s consumer is well travelled and exposed to international designs and wants to see those tastes reflected in his home. However, that is no easy task given that the interiors industry is unorganized and fragmented even today.

It is this stark gap in the market that Focus Frame aims to fill and the new mantra in town is ‘Luxury Interiors Made Easy’. Focus Frame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors requirements of today’s urban home owner.

Focus Frame hyderabad

Focus Frame: The Athena Sofa

The homes provided by most top builders are of international designs with high-quality execution. However, when the shell apartment is handed over to a consumer, he is then dependent on a fragmented and unorganized sector of carpenters, contractors and interior designers for the interiors fit-outs. Most furniture brands offline and online largely cater to single-item purchases and do not have comprehensive interiors packages which include a Kitchen, Wardrobes, TV Unit, Lighting etc – items that a new home owner needs before moving into his home.

While there are several independent interior designers who can do that for you, there aren’t many nation-wide brands that consumers can trust their expensive homes with. Focus Frame differentiates itself by providing fully imported European Interiors with elegant designs and quality furniture with warranties. The Company provides end-to-end solutions including design, customizations, technical drawings and final installation at site. The professional execution teams deliver the interiors like clock-work with a total turnaround time of 45 days so that home owners can finally have a hassle-free and memorable experience of setting up their home!

Focus Frame Luxury Living currently has its offices in Mumbai, Bangalore and Hyderabad and plans to expand to other metros soon. They can be contacted on sales@focusframe.in or via their website www.focusframe.in



Comment List

  • Avatar
    Grande C1104 11 / 09 / 2016 Reply

    Nothing short of a harrowing experience, disgusting attitudes irrespective of the designer and their workforce, and worst part is even after six months since I moved in to my new apartment I’m still held at their mercy for finishing works. Respecting timelines is ‘Alien’ to them, not sure whether that’s a culture passed down from their parent company; I’m yet to figure out the real connection but my goods had this label addressed to ‘Aliens Group’. Days translate to ‘weeks’, weeks translate to ‘months’, and months just double the overall time they take. What’s a pity is their designs are brilliant, especially for someone who appreciates minimal modern designs, the material finishes are unbelievably good, possibly due to their tie ups with an Italian manufacturer. Unfortunately, such a great piece of work is handled by highly unskilled labor on site, a workforce who’s incapable of even interpreting straight lines. Numerous counts of feedback were given right from day 1 since I experienced their installation folks’ lack of empathy towards craftsmanship, but as if they don’t respect feedback and adding more insult to the injury the same group of installation folks were repeatedly sent over. TV Wall unit was fixed with a slant on the side where I keep the TV, and it’s been over six months of repeated follow ups and they don’t seem to bother, only giving new dates and false promises every time. I can’t even open my refrigerator door fully, another messed up installation which they left unfinished, I’ve been literally begging them to at least fix it in a way for me to open my fridge fully; six months and counting! Well, none of their staff currently lifts my call, the owner/or chief designer (not naming publicly here) seems like she has blocked my number on her phone. I’m at a phase where I’m thinking of just letting go of all the pending works from Focus Frame, because dealing with this firm further is only going to make it worse for my wellbeing; after all moving to an apartment on my own was a big dream and I don’t want Focus Frame to continue being there as the spoiler!

  • Avatar
    Vishakha Ghorpade 06 / 11 / 2015 Reply

    Focus Frame helps to Indulge your senses with the finest of luxury for your
    home.it also provides Interiors Packages combine extraordinary designs. he Focus frame collection is a joy to explore. i had a nice experience with them.Superb Interior Design in Affordable Price.very good in designer interior. very much impressed with their work.

  • Avatar
    chetan 30 / 10 / 2015 Reply

    Yes Yuvika, you
    can go in for Focusframe Interiors,they are the best you can have.the work
    they do is just so amazing that you won’t believe that it’s your house.i have
    been associated with them since a year and have no words to describe their
    services.Focusframe presents stunning contemporary designs and interiors with
    refined elegance that are sure to transform your home ….so don’t think
    twice just go and contact them.

  • Avatar
    Nikhil Kapoor 27 / 10 / 2015 Reply

    happy to see it at hyderabad…looking forward to see it in other parts of India soon..

  • Avatar
    Yuvika 23 / 10 / 2015 Reply

    Has brought a new Flat want to go in for the interiors but is uncertain which to choose can any one help??

  • Avatar
    Bhavya 20 / 10 / 2015 Reply

    husband and me had past experiences with other interior designers, but this
    was my first time and I feel so lucky that it was with the Focusframe
    Interiors. They were professional, warm and fun to work with. They made it
    easy and exciting! My husband and I have different styles and just picking
    out a piece of art or object to display can take some time until we agree.
    They were able to blend our two aesthetics beautifully and painlessly.I would
    highly recommend the Focusframe Interiors…they really transformed my

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