In the midst of the US-China trade war, Apple is working on its plan to shift its manufacturing base out of China. In order to expand its business in South Asia, the American electronics giant will be investing $1 billion in India.
According to company officials, Apple is looking to come out of its heavy dependence on China to manufacture iPhones. The US brand is planning to begin exporting ‘Made in India’ phones all across the globe and has taken this big investment decision in the Indian market through its partners.
Apple is aiming to gain a huge share in the sales of smartphones through local push in India. The market is currently dominated by Samsung and OnePlus. Apple only has 2% share in the flourishing market of India.
The Silicon Valley firm’s decision comes after the Government of India asked it to boost the production of iPhones in the country. “Apple has started manufacturing IPhones in India … making components and are exporting as well… Apple is on board as far as India’s success story is concerned,” said India’s Electronics and IT minister Ravi Shankar Prasad.
Working with Wistron, a Taiwanese contract manufacturer, Apple currently makes iPhones 6s and 7 in India. It is looking to expand the manufacture of India-assembled iPhones. The $1 billion investment that the company will make in India will be accompanied by Foxconn Technology, another Taiwan-based company.
The company is also looking to launch an online selling platform in India and the government has already been informed in this regard.